Branding Style Guide - Arbor Architecture
The goal of this project was to design a company and its branding from the ground up. This style guide was challenging because it made me design all of the specific guidelines for the company that would be used in all future marketing for the company.
Design Portfolio
Branding - Senior Project Research Poster
This project works in conjunction with the style guide and its goal was to provide research that would be presented to potential patrons to who are interested in what the firm offers.
Creative Project - Tour Poster (I.N.D.I.E)
This project aimed to design a tour poster for a band. We were required to pick a genre of music and then create a band and design a poster that would reflect key aspects of the band.
Branding drink menu - SugarBowl
The goal of this project was to design a new drink menu for SugarBowl to help them appeal to a wider audience. The new menu depicts multiple drinks and a meal to be rotated regularly and placed at tables to entice patrons.
Branding Style Guide - Sugar Bowl
I created a style guide for Sugar Bowl during my internship with them that allowed for consistency within their branding. The style guide will be used in all future marketing opportunities and will act as a guideline for future design interns.
Creative Design - Movie Poster
The goal of this project was to design a movie poster for a film of my choice. The challenge was to include key elements of the film in the design while also producing our own design.
Creative Design - Gestalt Theory Project
The intent of this project was to make multiple designs that follow Gestalts Principles.
Event Posters - Luther College Music Dept.
The goal for these three posters was to advertise the annual "Uke-Palooza" concert in Decorah, Iowa. The challenge of this project was pose the band and arrange the design elements to make an effective poster.
Creative Design - Airline Ticket Redesign
The aim of this project was to design two airline tickets one for American Airlines and one for Air Canada. The challenge was to update the current ticket layout while still maintaining some of the company's core branding aspects.
Missed opportunities
These are designs that missed the goal of project but still had design elements that worked well
Rebranding - Packaging Project
The goal of this project was to take a product from the dollar store and upscale it. I rebranded the Wylers company logo and redesigned the packaging for their Italian ice product. But it was missing elements that would have made this upscale effective.
Creative Design - Type Abstraction
The challenge of creating these designs out of multiple fonts. Most of the designs are missing a key aspect that would have made them more creative.
